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Healthy biscuit brand belVita is powering up its taste and quality credentials, with a fresh new range design, on-trend NPD and marketing activity. New for 2019, belVita Seeds and Berries comes in two flavours, Raspberry & Chia Seeds and Blueberry and Flax Seeds. The brand is also launching its first reduced sugar variant, belVita Chocolate Chip with 30% less sugar, meeting the demand for breakfast biscuits with a lower sugar content. These launches will be backed with a £3.5M marketing campaign including TV, out of home, digital, social, PR and instore activations.

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