Flavour enthusiasts, Ben & Jerry’s, are bringing joy to ice cream fans this year with the addition of two delicious new flavours to the popular Moo-phoria range.

Rolling into freezers nationwide, Salted Caramel Brownie and Chocolate Cookies & Cream are lovingly made with Fairtrade-certified ingredients and taste all the sweeter with each 100ml serving containing just 124-132 calories. The additions join existing flavours, Caramel Cookie Fix and Chocolate Cookie Dough, to give fans even more low-calorie options to dig their spoons into.

Christina Dunn, Ben & Jerry’s UK & Ireland Country Business Lead, commented: “Even though we’re known for our chunky and swirly indulgence, we want to show ice cream fans that they can make lighter choices without compromising on taste.

“We launched Moo-phoria to bring flavour euphoria to the ever-growing number of decadent dessert lovers that are looking for a lower-fat option[1]. The range has been flying off shelves since the launch last year, so we’re excited to build on its success and give fans even more choice with two irresistible new flavours to enjoy.”

Ben & Jerry’s NEW Moo-phoria flavours are:

  • Salted Caramel Brownie, featuring smooth caramel ice cream with chunks of brownie pieces and a salted caramel swirl. 124 calories per 100ml serving
  • Chocolate Cookies & Cream – the classic combination of decadent chocolate ice cream with chocolatey cookie sandwich pieces. 129 calories per 100ml serving

New Ben & Jerry’s Moo-phoria light ice cream has an RRP of £6.00*.

[1] The low-calorie ice cream segment is growing by 1,563% year-on-year. Kantar, MAT, October 7th 2018

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