As part of its continuous journey for customer service improvement, Bestway Wholesale has invested in new innovation and technology advancement across its digital user experience.

Introducing Taggstar (an innovative tool for social proof messaging) to the Bestway Wholesale’ website, the increased functionality has the ability to enhance conversion whilst supporting customers’ individual search requirements.  The investment further reinforces Bestway’s commitment to leading the way when it comes to implementing exciting digital strategies in the sector.

Managing Director for Bestway Wholesale, Dawood Perez, says:

“This is just one of the many tools that we are looking to bring on board to drive the digital experience further in line with our customers changing buying needs and as smart technology advancement develops making engagement easier, more personal to the user, and more commonplace in day-to-day trading.

“Benefits of the new digital feature include increased conversion rates and revenue through recreating the social buzz and personal interaction of the physical store.

“We are at an early stage of testing but so far, we are deeply encouraged by early adoption and indicators are that increasing numbers of customers are staying with the digital journey and enjoying a positive online experience that is building on confidence and outcomes.

“We know how important social proofing is to our retailers and initial feedback is 100% positive.  Customers are receiving insights into each category as they shop, which is influencing and informing their purchase decisions.”

Furthermore, the new functionality of the Bestway Wholesale site means that customers can now choose alternative SKUs when products are not in stock – or opt to receive an email as soon as the product becomes available at the depot.

Pervez concludes:

“Technology is evolving at a rapid rate and we are committed to ensuring our business is leading the way across digital strategies that improve and enhance our customers’ experience, and place us at the forefront of digital excellence”.

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