With 93.4% of hospitality workers accepting there is a chance they will need to work Christmas or Boxing Day, 40% admitted to feeling guilty about not spending the festive period with their families.
Bidfood’s research also revealed that 45.5% of the 750 hospitality workers surveyed felt a sense of community with other colleagues also working on Christmas or Boxing Day.
To reward those working over the festive period, Bidfood’s Christmas Gift campaign is back for another year with an exciting twist. The campaign, which scooped a PRCA Dare award earlier this year, recognises those who sacrifice spending Christmas with their families to make the holiday season special for others. However, this year Bidfood will be wishing the whole industry a ‘Merry Missedmas’ by extending nominations outside its customer base to make it industry-wide.
Bidfood is calling on the industry to nominate individuals in their outlets who are either working Christmas Day or Boxing Day this year or worked last year, that go the extra mile to make the festive period special for thousands of others. Winners will be chosen by a panel of leading influencers from across the industry, including Bidfood’s Group Sales & Marketing Director, Andy Kemp. Four winners will be revealed on Monday, 3rd December across the below categories, and each will receive Christmas dinner with all the trimmings from Bidfood in January, once the busy period has passed, as well as a surprise gift. Categories include accommodation, Care, Foodie outlets, charities, schools and universities. Bidfood’s Group Sales & Marketing Director, Andy Kemp says: “The sheer volume of heart-warming stories we received last year is testament to the hard work and importance the hospitality sector has on all of us.”
Entries are open from Monday 15 October to midnight on Monday 12 November and can be made online at bidfood.co.uk/bidfood-christmas-gift.