Bidvest 3663’s specialist fresh and fine foods division, Swithenbank, is unveiling its new range of long-life, premium artisan breads.


Created for taste, ease and to minimise food waste, the new range includes five different artisan breads that arrive with the caterer frozen ready to be baked in the oven for 15-18 minutes. The caterer can choose whether to keep the product frozen or to let the product defrost and store ambient for up to 10 days.

According to Mintel, over the past five years the popularity of artisan bread has grown substantially. Compared to growth of pre-packed bread (2%), speciality bread has rocketed by 8%. The bread and baked goods market is expected to continue to grow in value by approximately 24% by 2018, to £4.8bn.

The new Bidvest 3663 range includes a Sourdough Country Loaf, a wheat-free 100% Rye Loaf, Rustic Brown Loaf, Crusty White Village Bred and a Mixed Box which comprises of two of each.

Hannah Lenthall, Product Marketing Executive at Bidvest 3663 comments: “We are dedicated to offering high quality products to our customers. As a primary signatory on WRAPs Hospitality and Foodservice Agreement, we are committed to minimising food waste and making it easier for our customers to reduce theirs too. This is why we have developed this range of longer-life artisan breads that look and taste great, that also help to minimise waste.

“Bread plays such an important role on any menu. By offering diners a range of artisan breads, caterers are able to provide choice for their customers whilst creating the opportunity to increase their margin by providing a more premium menu item. For example, Artisan Toast – a trend originating from San Francisco – has been named in the Evening Standard’s 10 new breakfast trends in London, where consumers are happy to pay as much as £3.50 for a slice of toast.”

Bidvest 3663 is one of the UK’s leading foodservice wholesale distributors, offering an extensive range of leading brands, as well as a selection of high quality own brand products to hospitality industry customers across both public and private sectors.

Bidvest 3663

Comments are closed.


To use this website, you must be aged 18 years or over
* by clicking above, I agree that I am over 18 years of age
Get Wholesale Manager delivered to your inbox for FREE
Join over 15k subscribers