Starbucks® chilled coffee launches new Multiserve format to be enjoyed at home
This spring marks a brand first for the No1 RTD Coffee brand, as it launches the NEW Starbucks® Multiserve format.
Shaking up the category once again, consumers will be able to enjoy two of the most loved Starbucks chilled coffee flavours from the comfort of their own home. As the launch will see the NEW Starbucks® Multiserve Caffè Latte and Starbucks® Multiserve Caramel Macchiato available in convenient, fully recyclable and ethically sourced[1] 750ml packs. Made for sharing or to be enjoyed alone, both NPD variants are made with the 100% Arabica Coffee beans.
The two new additions to the Starbucks chilled coffee portfolio have been launched to help retailers capitalise on the rapid growth of the RTD Coffee sub-category and the growing consumer desire to not only enjoy these drinks on the go, but in more informal and relaxed environments enabling them more time to savour the moment.
Laura Scott, Senior Commercial Brand Manager, comments: “The NEW Starbucks® Multiserve variants respond to our consumers’ evolving consumption habits. As a result of the pandemic consumers were increasingly looking for ways to enjoy traditionally ‘on the go’ products at home so it was important we responded appropriately.
“Offering both value and added convenience the two new 750ml Multiserve variants, a first for the brand, will allow consumers to pick up their favourite flavours to enjoy at home.
“As demand for RTD Coffee increases, Multiserve formats was the natural next step for Starbucks to ensure our category offer remains fresh and relevant”.
The NEW Starbucks® Multiserve SKUs is available within the convenience channel now. The MRRP is £3.50*
*Pricing at the sole discretion of the retailer.
[1] Packaging is certified by ISCC (International Sustainability and Carbon Certification) and FSC (Forest Stewardship Council)
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