Birds Eye announces it is working with Zest Food Partners to help grow its foodservice business
Birds Eye, part of Nomad Foods, is the No 1 Frozen Food Company in Great Britain* and has a portfolio of iconic brands including Aunt Bessie’s and Goodfella’s, as well as the Green Cuisine meat-free range. Zest will work as an extension of the Birds Eye team to drive their strategy and support foodservice customers with a full and diverse range of products such as the iconic fish finger and peas, Yorkshire puddings and new meat-free and vegetarian range.
Gerard Purnell, Business Development Controller for Foodservice, Birds Eye said, “We are thrilled to be working with the team at Zest for the next phase of our journey. We have ambitious growth plans, and I am extremely confident that by working together we will unlock the full potential and deliver some great results.”
A key area of focus will be Green Cuisine, Birds Eye’s new meat-free and vegetarian range which launched in foodservice at the start of the year. From meat-free sausages and burgers to chicken-less dippers and fish-less fingers, this range of products is made from plant-based proteins that are perfect for meat-free options on menus.
Kelly Burke, Commercial Director, Zest Food Partners said, “The team at Zest are delighted to be working with Birds Eye. It is such an iconic brand with an impressive portfolio of products that are trusted for their quality and great taste. There is a huge opportunity for the Green Cuisine range in foodservice and we’re excited to be part of this journey and add to its success.”
Zest Food Partners is a team of strategy, sales, marketing, and procurement experts working with ambitious brands that are looking to expand and grow within the foodservice market. Working with brand owners to understand their business, they help develop and execute successful foodservice strategies to get products into the right channels and in front of the right people.
*Birds Eye’s calculation includes Birds Eye, Goodfellas and Aunt Bessie’s and is based on data reported by NielsenIQ through its Scantrack UK service for the Frozen Food category for the 52-week period ending 19 July 2021 for the GB Total Coverage market. (Copyright © 2021 NielsenIQ)