blu eCigs UK, the nation’s fastest growing e-cigarette brand[1], has recruited model and DJ Zara Martin as the face of their new campaign – Taste the Summer – which is currently raising brand awareness and highlighting the high quality of the flavours available in the blu range.
The initiative forms part of a marketing investment of nearly £1 million into the brand this summer, involving through the line activations such as PR, experiential, sampling and outdoor advertising.
Following the success of blu’s sampling activity earlier this year – which engaged with over 33,000 adult smokers – blu eCigs is also continuing its journey up and down the country visiting Foodie Festivals in its transformed Citroen H van-turned-vape bar, offering adult smokers and vapers the chance to sample the award winning tastes of blu™ e-cigarettes.
James Dodkin, Marketing Director at blu eCigs (UK), comments: “We’re thrilled to be working alongside Zara for our latest campaign as her fashion credentials and style fit within the brand perfectly.
“On top of our work with Zara, it is great to be back on the road with our blu mobile vape bar as part of our Taste the Summer campaign. After a successful initial campaign, we are excited to be continuing our tour of the Foodies Festivals with our refitted Citroen H van that encompasses everything we stand for as a brand: sleek and stylish but rooted in quality.
“Once consumers have sampled our award winning taste we’re sure they’ll be seeking out the range, so I’d recommend that retailers get stocked up now.”
The blu eCigs 2015 marketing investment is driving brand awareness through the Taste the Summer campaign, sampling and a high-impact out-of-home activation in key cities including London, Birmingham, Liverpool and Manchester with socialite screens in pubs and bars as well as giant posters in high footfall areas.
About blu eCigs
blu eCigs® electronic cigarettes offer the experience of traditional cigarettes – without the tobacco smoke, ash, or smell. The blu™ brand represents a positive lifestyle choice for adult smokers that stands for multisensory pleasure. Available online at www.blu.co.uk and at retailers nationwide, blu eCigs electronic cigarettes come in convenient disposables, rechargeable and refillable packs for regular use, with or without nicotine, and in a variety of innovative flavours. blu eCigs UK, which was recently voted TNS Product of the Year 2015 in the E-cigarette & E-liquid Category, is based in Edinburgh, Scotland. For more, visit www.blu.co.uk.
[1] Nielsen Total Category Value Sales MAT to 20.06.15
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