Leeds based soft drinks business, Boost Drinks, is celebrating reaching its target of supporting 1,500 retailers amid the coronavirus crisis, with its care package initiative.

Reaching retailers across the UK, Boost issued the care packages to thank retailers for supporting communities and customers amid the crisis, as well as well as provide ways to aid social distancing in-store.

500 of the packages, which have been invaluable to many retailers, included gifts for retailers and staff as well as advice posters, shelf POS and floor signs that shop owners could use to advise customers of the government advice on staying safe. Boost also utilised its close relationships wholesalers to support an additional 1,000 retailers with POS packs given out in-depot across the UK.

Speaking about the initiative, Simon Gray, MD and Founder of Boost Drinks, said: “We’re so proud to support independent retailers across the UK and Northern Ireland – it’s been our mission since the business first started. We’ve worked hard to ensure our stock levels haven’t dropped for any reason and have provided a regular set of updates on our website so our customers know how our business has been doing, so they can plan for theirs.

“There have been so many challenges during lockdown and retailers across the country have worked tirelessly to make sure the impact on their communities and customers is reduced. Retailers are integral to what we do and to be able to help so many of them during a tough time has really been a pleasure.”

Commenting on what the packages meant to him during the crisis, Amit Puntambekar, owner and manager of an independent retail store in Fenstanton, Cambridgeshire, said: “To say that coronavirus has been a crazy time for the business would be an understatement. Consumer views and behaviours change all the time, but the pandemic just accelerated that change over the space of a few weeks.

“As an independent business, we were able to move quickly to respond and ensure our community had all the necessities they needed. For us, the Boost care packages were invaluable, they offered clear POS to help our customers navigate the store and they even sent some of their sugar-free product to us, to keep our staff going. The support from the brand has been fantastic and they have truly been one of the standout suppliers during lockdown.”

Eugene Diamond, an independent retailer from Ballymena, Northern Ireland, added: “I’ve been a newsagent for over forty years and the beginning of the pandemic was the longest period of time I’ve had to shut my store. When I reopened, it was really important that we did so in a safe way so that our community could get what they needed without any risk. The care packages from Boost helped us communicate the safest ways around the store and ensured that we met guidelines the government had put in place.”

In addition to the care packages, Boost Drinks also sent out free drinks to NHS staff and other key workers at the height of lockdown. Boost made deliveries to lots of different key workers and reached more than 100,000 people.

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