Bournville joins the Cadbury Fingers family

Mondelez International has announced the arrival of Cadbury Bournville Fingers, which will be available from October at an RRP* £1.50, designed to help retailers to drive biscuit category sales. Cadbury Bournville benefits from the growing trend for heritage brands and dark chocolate; in fact the brand has seen significant value growth of 48.2%, ahead of the market figure for dark chocolate, which is growing by 8.9% . Bringing together the popular Bournville brand and leading Cadbury Fingers biscuits will help retailers to tap into this trend further.