Trailblazers of fruit cider, Brothers, is once again set to expand on its curious mix of flavours with the introduction of Marshmallow and Tutti Frutti following the success of Brothers Rhubarb & Custard cider which grew 119% in 2019, and Brothers Parma Violet flavour, the third most profitable fruit cider launch of 2019.
The Marshmallow cider flavour will be available across Londis, Budgens, B&M and James Hall and Co. (Spar) as well as wholesalers Booker, BRP, Dhamecha, Bestway, Parfetts, Imperial and Dees Bees from 1st April.
With an ABV of 4%, Marshmallow is a delicious unique blend of marshmallows and sweet vanilla flavours, whilst the Tutti Frutti cider flavour is a curious combination of cherry, pineapple, grape and strawberry, and best served chilled over ice. An English, premium cider, Marshmallow is available in 330ml and 500ml bottles and Tutti Frutti in 330ml bottles. Both flavours are gluten free, free from artificial sweeteners and vegan friendly.
Matthew Showering, Managing Director, Showerings Cider Mill commented: “At Brothers we always try to provide meaningful innovation in the fruit cider category and this launch is no different. We believe the distinctive and refreshing taste of our Tutti Frutti and Marshmallow flavours will appeal to cider drinkers, especially Gen Z consumers who are influenced by unusual flavours and social media ‘talk-ability’ in their purchasing decisions.
Brothers is the fastest growing premium mainstream fruit cider in the off trade and our flavours are hitting the mark with an increasing number of consumers wanting to experiment with familiar but quirky flavours”.
For more information please visit: https://brotherscider.co.uk
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