Burton’s Biscuit Company capitalises on peanut butter trend with new Maryland Gooeys Peanut

Burton’s Biscuit Company is expanding its booming NPD portfolio with the launch of a new Maryland Gooeys variant.

MARYLAND_Gooeys_Peanut

The latest NPD sees the introduction of a new peanut flavour; a crunchy peanut cookie filled with chocolate goo, available from 1st July.

“Multi award-winning Maryland Gooeys was the biggest sweet biscuit launch of 2013, with over 2m households purchasing Gooeys in its first year,” says David Costello, Burton’s Biscuit Company’s Head of Customer Category Management.

“Building on this success, the new peanut variant will capitalise on the surge in consumer demand for peanut butter that is seeing growth year on year.”

Maryland, one of Burton’s Biscuits power brands, is the nation’s favourite cookie*1. The Gooeys peanut launch follows the introduction earlier this year of Maryland Soft Baked, the American-style soft cookies, and, more recently, Maryland Mix’ems, targeted at families with teenage children, contributing to the brand’s £46.8m sales in the last 12 month period*2.

Maryland Gooeys Peanut is available in 160g size packs and cases of 8 (RRP £1.79).

*1 Nielsen Scantrack Total Coverage 52wk ending 8th Nov 2014

*2 Nielsen Total Coverage 52wk ending 20th June 2015

www.burtonsbiscuits.com