This June, Cadbury is unveiling three new limited-edition Cadbury Dairy Milk bars, created by this year’s Cadbury Inventor finalists. Introducing the all-new flavour variants: Roxy’s Cadbury Dairy Milk FIZZING CHERRY, Josh’s Cadbury Dairy Milk BANOFFEE NUT CRUMBLE, and Sophie’s Cadbury Dairy Milk NO FROWNIE BROWNIE.
The three new limited-edition bars are being put to the public vote, going head-to-head to be crowned the nation’s favourite and the latest addition to the iconic Cadbury Dairy Milk range. Shoppers will be able to vote on the www.cadburyinventor.com website until 5th September.
The brand is asking shoppers to ‘Be The Judge’ of this year’s new Inventor bars and make the final verdict of which flavour will return to shelves next year. To celebrate the launch, Cadbury has partnered with radio presenter Jordan North to teach the nation how to judge like a pro and put their new-found judging skills to the test.
Pippa Rodgers, Cadbury Tablets Brand Manager at Cadbury, said: “We know the Cadbury Inventor competition is a shopper favourite because it allows for delicious new ingredients and flavours to be explored and tasted, and this year has really set the bar high. Together with Josh, Roxy and Sophie, we couldn’t be more excited to share the three delicious Cadbury Dairy Milk flavours with the nation. It is time for us to put it to our experts, our shoppers, to ‘Be The Judge’ and decide what bar is worthy of returning to shelves next year!”
Josh, 31-year-old father from Birmingham has created Cadbury Dairy Milk BANOFFEE NUT CRUMBLE, comprised of Milk chocolate with banoffee pie inspired fudge pieces golden almond caramel pieces and crunchy biscuits.
Sophie, 19-year-old student from Scotland, says she couldn’t be more excited about her Cadbury Dairy Milk NO FROWNIE BROWNIE which combines milk chocolate, gooey chocolate brownie chunks, golden salted caramel chips and crumbly biscuits.
Roxy, a 34-year-old civil engineer has created Cadbury Dairy Milk FIZZING CHERRY which consists of Milk chocolate with soft chews of fruits cherry pieces, tingly cracking popping candy and crunchy biscuits.
The three limited edition bars will be available from the end of June and the winner will be announced in September.