Cadbury is kicking off the New Year by offering shoppers the chance to win a once-in-a-lifetime experience with a Premier League legend. The ‘Find A Shiny, Win A Legend’ promotion runs from January 2 until March 31 and will also give consumers the chance to get their hands on pairs of Premier League tickets as well as an array of prizes from Panini, the official sticker and trading card licensee of the Premier League. Shoppers buying any participating Cadbury product should look out for the “shiny” in pack. If they find one, they will instantly win an experience with the Premier League legend that features on it. Legends include former England internationals Ian Wright, Gary Neville, Michael Owen and Jamie Redknapp.
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