This autumn, Cadbury is unveiling a new hazelnut flavour for its top-selling Wispa Gold chocolate bar. Cadbury Wispa Gold Hazelnut flavour will be available to order in a single 48g bar from September, helping retailers to drive sales.

The Wispa range is a favourite with shoppers across the UK; in fact, it’s the third biggest brand within the iconic Cadbury range[i] after Cadbury Dairy Milk and Cadbury Twirl. Wispa Gold has grown by 23.5%[ii] over the last year- highlighting just how popular this variant is with shoppers. What’s more, hazelnut is the second biggest flavour in chocolate[iii] and is growing at 12.8%[iv], meaning this new bar is set to be a hit with confectionery consumers everywhere.

Joshua Collier, brand manager at Mondel?z International, says: “Hazelnut ranked in the top tier of flavour combinations with consumers in relation to Wispa, so we are confident that this new bar will help retailers offer something new to confectionery shoppers to drive sales this year.

Ahead of the official release shoppers will have the chance to invest in ‘A New Type of Gold’ by purchasing a single #WispaGoldHF ‘share’, as part of a consumer promotion. Full instructions on this will be announced to shoppers on Cadbury Twitter (@CadburyUK) so retailers should ensure their shelves are stocked ready for increased sales.

Retailers can visit for category advice and more information on the top-selling bars across chocolate confectionery.

[i] Nielsen, MAT w/e 26th December 2020

[ii] Nielsen, MAT w/e 22nd May 2021

[iii] Nielsen, Total Chocolate

[iv] Nielsen, MAT w/e 26th December 2020

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