To celebrate Her Majesty the Queen’s Platinum Jubilee, Cadbury – the nation’s biggest chocolate brand[i] – is launching two brand-new commemorative packs featuring eye-catching new designs to mark the historic occasion.

Available from early May, the new limited-edition packaging will see Cadbury Roses much-loved 423g iconic tins emblazoned with a striking crown image, and a distinctive design for Cadbury Dairy Milk 360g tablets will showcase the Platinum Jubilee’s official emblem.

Benazir Barlet-Batada & David Clements, Senior Marketing Directors at Cadbury say: “Cadbury has a long-standing history of helping the nation come together and celebrate Royal occasions and we’ve proudly held a Royal Warrant for over 167 years.

“The new limited-edition packaging across formats will be a great way to generate excitement in store and gives shoppers a keep-sake to remember this great event.

“We’ll be giving retailers significant in-store support and would advise them to ensure the limited-edition packaging is highly visible in-store to make the most out of the occasion.”

As part of its partnership with the Platinum Jubilee, Cadbury is also giving shoppers the chance to win a pair of money-can’t-buy tickets to the Platinum Jubilee Pageant taking place on 5th June 2022. To enter, shoppers simply visit and provide their details for a chance to win. The promotion runs until the end of April, with 250 pairs of tickets up for grabs.

For further merchandising and category advice retailers can visit

[i] Nielsen, total coverage , MAT, 19.06.21

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