The award-winning Cadbury Twirl Orange single bar is back, but this time as a permanent addition to the much-loved Cadbury Twirl portfolio. Available now, this exciting launch is being rolled out through a tongue-in-cheek campaign, ‘Twirl Orange – the unlimited edition. Exclusively available everywhere’.

The new product stems from the success of the limited-edition variant, which was the number one singles NPD of 2020[i]  and one of the fastest selling chocolate bars of the year [ii].

Flavour NPDs are a key driver of category growth[iii]. Cadbury Twirl Orange offers consumers a twist on a much-loved brand, combining Cadbury’s No. 1 selling singles SKU[iv] with one of the nation’s favourite chocolate flavours. The product is aimed at younger adult consumers who are seeking new flavours and experiences from their chocolate choices.

Radhika Pai, Brand Manager for Cadbury Singles at Mondelēz International, explained: “We are delighted to bring back Cadbury Twirl Orange as a permanent member of the Twirl family. After the incredible consumer and retailer response to the 2020 launch, we are confident this permanent edition will become a shopper favourite within singles confectionery, enjoyed all year round.”

Cadbury is sharing the news of the return of Twirl Orange with shoppers through an integrated social and PR campaign at launch.

Retailers can find out more products and category information to help drive sales within singles confectionery at www.deliciousdisplay.co.uk.

[i] Nielsen, Singles MAT Value sales 26.12.2020

[ii] Nielsen, Singles MAT Value sales 26.12.2020

[iv] Nielsen, Singles MAT Value sales 13.06.2020

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