Campo Viejo, the UK’s no.1 red wine brand, is launching a new marketing campaign that brings to life the Spanish way of life, ‘Decanta La Vida’. The new creative captures the spirit of sharing, whether that’s a bottle, stories or feelings, and will be rolled out from 19th October on Video on Demand, digital display, social media and PR, with key channels including All 4, ITV Player and Sky Player. Reflecting the aspirations of consumers to once again come together and share real time with each other, the colourful campaign sees six friends through their 20s, 30s and 40s gathering around a table to enjoy a meal and a bottle of Campo Viejo, and reflects the true essence of the convivial nature of the brand.
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