Molson Coors is investing over £5m in the off-trade launch for Pravha, its premium world beer, following its ontrade success last year, which saw the brand available in over 3,200 UK outlets. Pravha is a lighter tasting pilsner from the brewers of Staropramen with the bold flavours of a high quality Czech pilsner, but is crisp, light and refreshing. Prvha’s growth reached 87.4% last year, making it the fastest growing 4% ABV lager in the top 20 on-trade brands. A national advertising campaign launch in April.

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