Molson Coors is investing over £5m in the off-trade launch for Pravha, its premium world beer, following its ontrade success last year, which saw the brand available in over 3,200 UK outlets. Pravha is a lighter tasting pilsner from the brewers of Staropramen with the bold flavours of a high quality Czech pilsner, but is crisp, light and refreshing. Prvha’s growth reached 87.4% last year, making it the fastest growing 4% ABV lager in the top 20 on-trade brands. A national advertising campaign launch in April.

Comments are closed.

Agreement

To use this website, you must be aged 18 years or over
I AGREE
* by clicking above, I agree that I am over 18 years of age
Get Wholesale Manager delivered to your inbox for FREE
SUBSCRIBE NOW!
Join over 15k subscribers