BigFish Brand™ has launched a range of tasty new frozen fish cakes in four recipes.   Produced by Grimsby-based JCS Fish, the range is delivered in a fully recyclable cardboard carton – part of the company’s long-term drive to minimise waste and maximise recyclability across its business and products.

Each of the new fish cake recipes combines fish with chunky potato (sourced locally in Lincolnshire) and coated in a light crisp crumb.  There are three ‘traditional favourite’ recipes and an exciting Thai spiced variant.

  • Salmon: Atlantic salmon fillet and Lincolnshire potato, seasoned with herbs.
  • Thai Salmon:  Atlantic salmon fillet, Lincolnshire potato and peppers with a fresh and fragrant Thai spice seasoning.
  • Cod: Cod fillet and chunky Lincolnshire potato, seasoned with herbs.
  • Smoked Haddock: Lightly smoked haddock, Lincolnshire potato, spring onion and cheese, delicately seasoned.

“Breaded convenience products such as these fishcakes are bang on trend with consumer demand,” says Jack Coulbeck, commercial manager of JCS Fish. “Also, growth in frozen seafood continues to outpace that of chilled[i] so our new fish cake range is perfect for any retailer – big or small – looking for quality ‘fast fish’ solutions for the freezer cabinet.“

He adds: “We’re also proud to have been able to put these cakes in a totally recyclable, plastic-free packaging solution as part of our company-wide drive towards less waste and more recyclability.”

The new BigFish Brand Fish Cake range is available now and has already won a listing with Ocado.

RRP. £2.99 for 240g pack of two fish cakes.

[i] “Unusually, chilled volume continues to decline, fewer shoppers are shopping less often and spending more on smaller baskets; with chilled cakes breaded, sushi and battered in growth in the past 52wks.  Frozen is in full growth (value and volume) as shoppers look to lower spend; fewer shoppers are shopping more often and spending more on smaller baskets; frozen fingers, batter, battered, breaded and meals are driving growth.”

Seafish Market Data summary, Retail Overview Q2 2018, based on data from Nielsen Scantrack w/e 16.06.18

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