Coca-Cola goes in circles

Coca-Cola GB has launched a major new advertising campaign called ‘Round in Circles’ to remind people that all plastic bottles used for Coca-Cola’s full range of brands in Great Britain are 100% recyclable and can be made into new bottles. The campaign includes print and out-of-home, with a focus on transport hubs, and aims to encourage more consumers to recycle, which is essential to help create a circular economy for plastic bottles and packaging more generally. The campaign is part of Coca-Cola’s ongoing sustainable packaging strategy, which was first announced in 2017.