- Shopper competition exclusive to the Convenience channel with purchases of Casillero del Diablo wine
- Text-to-win prize draws to win a movie pass worth £11.99 for the perfect movie night
- Live instore until 31st August, supported by social media and retailer Point of Sale across the trade
- Casillero del Diablo is the UK’s No.1 Chilean wine brand, No.5 total wine brand, and a recommended must stock across the Convenience channel*
Casillero del Diablo, the No.1 Chilean wine brand in the UK, is offering wine shoppers in the Convenience channel the chance to win thousands of monthly Now TV passes throughout the summer. The competition is available to purchasers of a bottle (75cl) of any Casillero del Diablo wine. On purchase the shopper simply texts ‘CELLAR’ to 80878 and if successful, uploads their sales receipt to validate their entry to claim the prize worth £11.99.
Casillero del Diablo is on TV across the summer as part of its long running partnership with Sky Cinema.
Now TV is a subscription-based video-on-demand service owned by Sky. The passes, which are worth £11.99 each, enable competition winners to enjoy Sky Cinema’s 11 channels and over 1,000 movies on demand for a month, free of charge.
Preety Johl, Senior Customer Marketing Manager at Casillero del Diablo, says;
“This is a great opportunity to add sales to a bestselling Top 5 wine brand by offering shoppers the chance to win prizes. Creating a competition exclusively for the Convenience channel shows our commitment to supporting this bestselling brand with Convenience retailers.”
Retailers can order POS kits to support the competition, which ends on 31st August, via the wine advice website www.wine-wise.co.uk.
Casillero del Diablo, known as ‘the wine from the Devil’s cellar’, is in its fifth year of partnering with Sky Cinema. The partnership has helped to drive it to become a Top 5 wine brand in the UK*.
*Nielsen Value Sales, Total Market 52w 15.6.19