Costcutter Supermarkets Group (CSG) is launching the latest of its digital initiatives with a customer promotions, payment, and loyalty app trial.

The app, which will launch as a three-month trial from February across CSG’s 23 company owned Costcutter stores, and will allow users to make instant payments, access exclusive promotions, as well as collect and redeem loyalty points in their chosen store.

Working with the leading retail app partner Yoyo, the free app, which is available across all mobile platforms, will also give shoppers access to a range of personalised offers, recipe ideas and competitions, as well as a quick and easy to use store locator to allow shoppers to find their nearest Costcutter store.

Sean Russell Director of Marketing at Costcutter said: “We’re continuing to develop our local, mobile, and social marketing and we are thrilled to be launching the trial of our first ever customer app, created by Yoyo, which will not only support loyal shoppers but also give them an enhanced experience instore.

“We are always looking at new ways to reach and engage Costcutter shoppers and this new trial in our company owned stores will be a great way to help us demonstrate how we can build shopper penetration and increase basket spend.  It will also help us build deeper and longer lasting relationships with shoppers, converting many of new “lifeline” shoppers who may have trialled their local store during lockdown, into lifelong loyal customers.

“The app will provide us with real-time transactional data, which will allow us to better understand shopper behaviours and adapt our campaigns to better suit customers at a local level. It will also give us the capability to personalise content to specific shopper personas, missions or locations, as well as providing measurable ROI”

JP Klopper, Managing Director at Yoyo said: “Today’s shopper is demanding a more rewarding, more personalised and more convenient shopping experience. We are excited to be working with a market leading company that recognises this. Through the app we believe that Costcutter will be able to accelerate building stronger and more mutually beneficial relationships directly, with new and existing shoppers alike. We are excited to launch the trial with them and to partner on further developments in the coming months, following the results of the trial. “

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