Leading in-store bakery specialist Aryzta Food Solutions is introducing the perfect Easter treat with the launch of the Cracked Egg Muffin from sweet bakery brand, Otis.

Available now, the Otis Cracked Egg Muffin (RRP £1.49 / case size 28) is supplied frozen for thaw and serve and features a moist chocolate chip muffin with a rich vanilla cream centre, finished with a white chocolate cream cracked egg decoration.

“Demand for seasonal NPD is at an all-time high, and Easter is a key period for retailers looking to drive sales from the bakery fixture as shoppers look to treat themselves,” says Mary Byrne, Trade Marketing Manager – Retail at Aryzta Food Solutions.

“Half of convenience store retailers believe that getting behind seasonal events with themed displays, products and promotions will create a more enjoyable experience for their shoppers, resulting in greater basket size and spend. *

“The new Otis Cracked Egg Muffin is the perfect indulgent treat for retailers looking to drive bakery sales in the run up to Easter, and for consumers looking for something a little different versus traditional Easter bakery items, such as hot cross buns.”

David Ancell, owner of Simply Fresh, Gosforth, and long-standing Aryzta customer, says that seasonal launches and in-store theatre have become a major event for retailers, with shoppers looking for something “quirky and different.”

“Shoppers really buy into seasonal theming, and it’s become hugely important for driving sales across a whole host of categories,” says David.

“In 2018 we introduced the Otis Halloween Muffin, which went down really well especially with the kids. We also had a link-deal in place where shoppers could buy a hot chocolate from our Seattle’s Best Coffee unit plus an Otis Halloween Muffin, which produced great results.

“With proper planning, and space allocated for in-store theatre, you can really turn seasonal into an event shoppers won’t want to miss out on.”

Retailers should utilise POS including posters and shelf barkers for the Otis Cracked Egg Muffin, to drive interest and footfall to the bakery fixture at this key time of year for sweet bakery.

Retailers interested in more information should phone 0845 437 9593 or email retail.ordersGB@aryzta.com

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