With Veganuary around the corner, GARDEN GOURMET has launched two new plant-based versions of traditional favourites: Vegan Breaded Fillet and Vegan Nuggets.

The new offerings from GARDEN GOURMET bump up the number of products available to wholesalers, whilst satisfying soaring demand for plant-based dining. This will help wholesalers widen their products offering for the growing ranks of outlets looking to appeal to vegan and flexitarian diners – so their customers can meet growing consumer demand for plant-based dishes during Veganuary, and at any time of year.

The meat alternative market is booming. Sales saw a 25% increase in the year to May 2021, while online meat-free sales increased by 160%, indicating a huge appetite for plant-based dining[1]. January is a big month for plant-based dining – serving vegans, flexitarians and healthy* eaters alike. To win over these consumers and any reluctant dining partners, GARDEN GOURMET has launched two breaded meat alternatives of classic ingredients loved by children and grown-ups alike. This means wholesalers can provide food operators plant-based products with even broader appeal and with even more tasty options for their consumers.

With more than 30 years of expertise in plant-based product development worldwide, GARDEN GOURMET is skilled at developing tasty and nutritionally balanced plant-based protein alternatives, which are high in protein and a source of fibre. Its product range includes GARDEN GOURMET Sensational™ Burger, Vegan Mince, Vegan Fillet Pieces, Vegan Balls, and now Vegan Nuggets and Vegan Breaded Fillet.

Versatile for use in a diverse range of dishes, GARDEN GOURMET products mean that consumers do not have to compromise on taste or texture, boosting options for vegans, vegetarians and those who are simply looking to reduce their meat consumption. As they can be cooked from frozen, food operators can also have them at hand, simply using what they need, leading to minimal food waste.

Rohini Alam, Category Manager for Nestlé Professional comments: “We’re big supporters of Veganuary and excited to launch these two delicious new products with resources and recipes to help food operators make it a big hit. But as well as helping them provide greater variety and inspiring dishes during Veganuary and beyond, we’re keen to offer products that appeal to those who are curious about plant-based eating, too. That’s why we’re launching our new breaded range of Vegan Nuggets and Vegan Breaded Fillet, which offer no compromise on taste or texture. 

“As well as serving in classic kids or adult meals, these can be reworked to create trending dishes like Katsu Curry. In fact, with a little encouragement, great ingredients and skilled chefs, there’s a huge market for delicious plant-based meals. And this can only be a good thing – for wholesalers, for food operators, and for the environment.”

The growth in demand for plant-based products is being driven by two powerful trends: health and concern for the planet. The GARDEN GOURMET range is an excellent source of fibre and protein*, contributing to a balanced diet and healthy lifestyle, and is on track to become carbon neutral in 2022.

Toni Vernelli, International Head of Comms & Marketing, Veganuary says, “Veganuary 2021 was the biggest ever, with over half a million participants. With 98% of these saying they’d recommend Veganuary to a friend, the movement is gathering momentum, and we’re expecting a bumper turnout for 2022. 

Veganuary isn’t just about consumers choosing to eat more consciously: progressive brands and food operators are getting involved too. This year, more than 825 new vegan products and menus were launched, improving the choice and quality of options for vegans. We are thrilled to see that GARDEN GOURMET is launching new products to mark the start of Veganuary. Not only are they increasing menu options for vegans but are also showing non-vegans that eating a more plant-based diet can be delicious at the same time as having benefits for the planet [2].”

To register for free product samples, a chef demo, or to download mouthwatering plant-based recipes and Veganuary posters, please visit Make Veganuary Sensational (turtl.co).

[1] Nielsen IQ, 2021

[2] A diet rich in plant-based foods and with fewer animal source foods is widely recognised to confer environmental benefits – Source: Summary Report of the EAT Lancet Commission, Healthy Diets From Sustainable Food Systems

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