Cadbury Curly Wurly Squirlies is rolling out £1 PMP sharing bags to help retailers capture shoppers’ attention in store. Having generated £6.6m in sales since launch in 2017, Cadbury Curly Wurly Squirlies are Mondel?z’s sixth most popular sharing bag. The total Curly Wurly brand is also now the third most popular treat in the Cadbury Parents to Kids range, with sales of £9.9M. Cadbury Curly Wurly Squirlies are also available in non-PMP, in 95g and 110g pack sizes.

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