Unconventional Spiced Rum brand, Dead Man’s Fingers, has announced that it is extending its range to include a new, striking 1.75l bottle format across six of its popular flavoured variants.

Dead Man’s Fingers is now the fastest growing premium rum in grocery[1], and the no.2 premium rum brand[2], delivering £11.2m year on year[1].

The brand continues to build on this success with its new bottle format, which are 2.5 times larger than the traditional 70cl format, and have been created in response to ongoing demand from fans across the brand’s social media channels. The move will see Dead Man’s Fingers Spiced, Pineapple, Mango, Raspberry, Passionfruit and Lime all available in the new, larger size.

Samantha Caulfield, Brand Manager, Dead Man’s Fingers, comments; “As the popularity of flavoured rum continues to grow, we’ve seen strong results for the Dead Man’s Fingers range, and fantastic engagement with the brand. For some time now, fans across our social media channels have been calling out for us to introduce a larger format, so we’re naturally very pleased to announce this latest news.

“Our new 1.75cl bottles are the perfect sharing size for barbeques and big nights in,  whether that be with a simple mixer, or as a base for a range of tasty cocktails. Therefore, as we begin to approach the Spring/Summer season we’re confident that this hugely versatile and much loved range in the new 1.75L format will provide retailers with a significant sales opportunity”.

The new 1.75cl bottles will be available to order from 15th February 2020, RRP £50.

[1] Total Coverage, MAT Data to 02.01.21

[2] Total Coverage, MAT Data to 02.01.21 (total portfolio)

 

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