Diet Coke has marked the New Year by launching an advert calling on people to shun the pressure to change and instead embrace and celebrate who they are.

The new TV spot features people who aren’t afraid to embrace mainstream trends and challenge the status quo, including an appearance from Love Island star Ovie Soko. It is the latest instalment of Diet Coke’s ‘You Do You’ campaign, which aims to celebrate people being themselves, love what they love and not care about what other people think.

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