Swanky new social media campaign drives consumer awareness of Eldorado

Eldorado Tonic Wine has launched a new social media campaign as it ramps up awareness of the brand and reaches out to new and existing fans.

Entitled ‘So Swanky’, the campaign began with a series of videos featuring Charles MacLean, the globally-renowned whisky expert and star of The Angels’ Share, who has written 18 books on the golden nectar.

In the campaign, Charles takes his own unique look at Eldorado and over a series of six videos he tastes, smells and looks at the colour of the liquid, as well as providing a bit of a history lesson. The ‘So Swanky’ strapline has already captured the imagination of the audience with the first video garnering over 33,000 views in its first week.

The videos were all filmed at the Kained Holdings group’s Lebowskis West pub in Glasgow. As well as the videos with Charles, Kained created four of its own cocktails featuring Eldorado Tonic Wine as one of the main ingredients. Videos for the Turbo Charged Espresso Martini, an Eldorado Ramos, a Gutterball and an LD Float have also been featured on all Eldorado’s social media channels. Very Swanky indeed!


Next up, Eldorado is launching its own Euros 2021 campaign with a great giveaway featuring Eldorado-branded beach balls and four terrific ‘Swanky Garden Party’ prizes, which include an Eldorado BBQ, a branded double-seated deck chair, beach balls, an Urban Butcher Barbecue pack, and a case of Eldorado.

Depot displays for the Euros 2021 campaign will feature in central belt depots of United Wholesale (Scotland) and United Wholesale Grocers during the month of June.

The consumer promotion prize draws will run in selected licensed convenience stores across Scotland including Day-Today, Premier, Lifestyle and KeyStore.

As well as having the opportunity to win prizes when they shop in stores, consumers can also get involved via Eldorado social media activity at:

Facebook @eldoradotonicwine
Twitter @EldoradoTonic
Instagram @eldoradotonicwine

Next up for Eldorado is pimping up a 1970s Cadillac Eldorado, which will be used across Scotland to promote the product.

Chris Miller, director of Differentiator Brands, owner of the Eldorado Tonic Wine Brand, said: “We just loved the idea of a campaign that didn’t take itself seriously. So Swanky definitely doesn’t do that, and in fact pokes fun at ourselves. It’s very much in line with Scottish humour in general – that self-deprecating quality that we have as a nation.”

For trade enquiries: please contact Paul Doran, Business Development Manager on 07590 227717

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