Elm Spring’s new ‘Refreshingly Honest’ bottled water has poured itself into Selfridge’s food hall, with their new glass bottle designs now available for customers to purchase in-store at the London, Manchester and Birmingham branches. As the first department store stockist for the brand, the move marks a new luxury stream for Elm Spring water, which has previously only been available in convenience stores and supermarkets.

elm_spring_honest_water_groupQuenching a thirst within the premium market, Elm Spring champions a unique and no-nonsense approach to its marketing, using ‘Refreshingly Honest’ statements to help tell their story; “100% of consumers said our product tasted like water” and “10 out of 10 people said they would recommend Elm to a thirsty friend” are just two of their favourite facts.

Onto some real facts… Elm Spring Water is sourced from a spring in the Staffordshire Hills. It comes in large and small bottles and is available in both plastic and glass varieties, in a choice of still or sparkling.



Twitter: @elmwater

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