New Thai Sriracha Chilli Sauce designed to tap into Britain’s growing appetite for bold global flavours
One of the UK’s best-loved hot sauce brands, Encona, is bringing its own distinctive take on the popular sriracha flavour trend with the launch of Encona Thai Sriracha Chilli Sauce, which is available to buy in convenience stores across the country.
Created by the UK’s number one supplier of Caribbean food and drink, Grace Foods UK*, the latest addition to the Encona range combines a rich garlic flavour, subtle chilli warmth and a hint of sweetness, along with pieces of chunky pepper mash for an added unique texture. The result is a bold yet approachable sauce that delivers flavour without overwhelming heat, making it a versatile addition to everyday meals.
The launch comes at a time of significant growth in the category. According to IMARC Group**, the UK hot sauce market reached approximately $188.5 million in 2025 and is forecast to grow to $279.3 million by 2034, driven by consumers increasingly embracing global cuisines and experimenting with bold, spicy flavours.
Demand is also being fuelled by younger consumers and social media trends, with hot sauce evolving from a cupboard staple into a lifestyle staple, as shoppers seek out new flavour experiences and premium, internationally inspired products.
Encona has been bringing big flavour to British kitchens since 1975, when its iconic West Indian Original Hot Pepper Sauce became the first authentic Caribbean hot pepper sauce to land on UK supermarket shelves – catering to the country’s growing Caribbean community following the Windrush generation.
Today, the brand remains a household staple, with its unmistakable square-shouldered bottle instantly recognisable on kitchen tables across the UK. It has built a loyal fanbase over the decades, including stars such as Naomi Campbell, Alesha Dixon, Gordon Ramsay, Rylan Clark, Jade Thirlwall and Romesh Ranganathan.
Kimberley Lue Lim, Head of Marketing at Grace Foods UK, said: “Encona has always been about bringing exciting, authentic flavours to everyday meals, and Encona Thai Sriracha Chilli Sauce is a perfect example of that. We’ve taken a flavour that consumers already know and love and given it an Encona twist, combining garlic, sweetness and chilli with pieces of chunky pepper mash for added texture and flavour.
“It’s a versatile sauce that works with everything from eggs and noodles to wraps, rice dishes and street food favourites. It delivers great taste and just the right level of warmth, making it a sauce people will want to reach for every day.”
Encona Thai Sriracha Chilli Sauce is available at convenience stores across the UK
*SOURCE: Circana UK Afro-Caribbean Food & Drink, Retail Sales – February 2026
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