Estrella Damm, the beer of Barcelona, has unveiled a new, nationwide out of home advertising campaign to reinforce its premium quality, taste and cultural values, on landmark banner sites across eight key cities. Designed by mixed media artist, Silja Goetz, the creative tells the story of Estrella Damm being a premium quality beer brewed in Barcelona since 1876. Centred around the new vintage-look Estrella Damm bottle, introduced here in January, the advert delivers key Barcelona cultural cues, such as La Sagrada Familia, sunshine and local architecture, in a striking and contemporary illustrative style.
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