NEW-Impulse-packs-x3AMERICAN candy brand MIKE AND IKE® is being supported by a record-breaking programme of consumer sampling, advertising and promotional support.

More than 1 million consumers will have the chance to “Experience the Flavour” of Mike and Ike thanks to the brand’s “Fabulous Festival of Fun” campaign which will include sampling at high-profile music festivals and adventure sports events.

Mike and Ike chewy, fruit-flavoured candies will be appearing at major events such as The V Festival, Leeds Party in the Park and the Ripcurl Boardmasters and will also be arranging a sampling roadshow to coincide with Fresher events at leading universities during September and October.

The sampling campaign will introduce people to Mike and Ike’s new great-tasting range of fruit-flavoured candies which have no artificial colours or flavours and are fat-free, GM-free and gluten free.

Further support for Mike and Ike will, for the first time, include a month-long summer advertising, promotional and sampling campaign centred around the famous Edinburgh Festival Fringe – the world’s biggest arts festival.

Mike and Ike candies have been established in the USA for more than 70 years and they are now making major breakthroughs in the UK market with their Tropical Typhoon, Fabulous Fruits and Berry Blast flavours in 55g impulse packs and made-for-sharing family bags. The range is sold in the UK by Petty, Wood & Co Ltd.

There are five fantastic fruity flavours in each pack of MIKE AND IKE®:

Tropical Typhoon features Orange Pineapple, Caribbean Punch, Passion Fruit, Kiwi Lime and Tropical Punch flavours.

Fabulous Fruits now offer a tasty selection of Orange, Raspberry, Cherry, Apple and Strawberry flavours.

Berry Blast packs now feature Blueberry, Mixed Berry, Strawberry, Red Raspberry and Wild Berry candies.

Steve Foster, Regional Manager (Europe) for Mike and Ike, said: “The new range scored incredibly well in consumer tests against competitive brands. The powerful combination of new natural colours, flavours and record-breaking levels of trade and consumer support means that Mike and Ike candies are better than ever and should be a must-stock line for retailers.”

For further information, visit the new improved website

Trade enquiries should be directed to Petty, Wood & Co Ltd. Tel: 01264 345500.

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