Premium botanical beverages maker Fentimans is launching its biggest ever marketing push to convert consumers from mass market to premium soft drinks and mixers. Focused on key cities and metropolitan areas, the £1.2m campaign celebrates the amazing flavour packed into every bottle of Fentimans botanically brewed drinks and is supported by digital, sampling and experiential activity. It follows a strong first half year for Fentimans, kickstarted by the Rose on the Road campaign, backed up by the successful introduction of two innovative new flavours, Apple and Blackberry and Pink Ginger.

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