Ferrero UK is expanding Thorntons’ boxed chocolate range with the launch of Thorntons Pearls in two deliciously premium flavours – Hazelnut Delight and Salted Caramel Sensation. Available from 2nd August across grocery and convenience, the range offers shoppers the perfect treat to enjoy while sharing moments of delight with loved ones.
Thorntons Pearls are a must-stock for retailers who are looking to bolster their premium sharing ranges this year, as consumers seek out products from leading brands which deliver on great quality and taste.
Levi Boorer, Customer Development Director at Ferrero, comments: “We have seen significant growth of +16%[1] in the Give to Share segment, which is currently worth £291m[2] in the UK market. The launch of Thorntons Pearls not only cements Thorntons’ leading brand position in boxed chocolate, but also serves to help drive sharing occasions by offering shoppers a high quality proposition alongside the existing Thorntons gifting range.”
The Salted Caramel Sensation variant features a gooey caramel filling, balanced with a hint of sea salt, and Hazelnut Delight has a delectably luxurious praline filling, enriched with roasted hazelnut. Boorer continues, “Through this launch we are aiming to give consumers a quality sharing chocolate experience. Developed using Thorntons expertise in caramel and Ferrero expertise in hazelnut, the two flavours – with a fine chocolate shell and delicious centre of taste and texture – are well placed to do just that.”
Thorntons Pearls are available from 2nd August at an RRP of £4.50 across grocery, wholesale, convenience, impulse and e-commerce, with support across multiple touchpoints including TV, shopper activations, social activity and sampling to help make the launch unmissable to shoppers.
[1] MAT to we. 10.07.21
[2] MAT to we. 10.07.21
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