Foxhole Gin and HYKE Gin to help maximise premium spirits opportunity in the convenience sector
Foxhole Spirits, specialists in creating premium spirits from otherwise unused materials, today announces a major new listing with Booker the UK’s leading food & drink wholesaler via their direct delivered range available on www.booker.co.uk.
Foxhole Spirits which launched in 2016 with a steadfast commitment to quality and a passion for sustainability has two products in its growing portfolio; Foxhole Gin and its latest expression HYKE, released in March 2019.
From today, multiple award-winning Foxhole Gin and HYKE Gin will be available to Booker’s customers in the convenience sector and the independent off and on-trade, meeting increased demand for artisan spirits and trade-up options.
HYKE Gin is co-created with Richard Hochfeld Ltd, one of UK’s biggest fruit importers using fresh table grapes surplus to the requirements of the supermarket supply chain. Its distinctive character comes from the unique blend of botanicals inspired by the grapes’ African and South American origins, including coriander, myrrh and rooibos.
The widened availability of HYKE through Booker – which at full production has the potential to repurpose 80% of Richard Hochfeld’s surplus – will help to drive progress towards the UN Sustainable Development Goal (SDG) target of halving global food waste by 2030.
Co-founder and MD of Foxhole Spirits, James Oag-Cooper comments: “Since the launch of HYKE there has been increased interest and respect for what we do here at Foxhole Spirits; creating premium quality spirits with a focus on using otherwise unused resources and promoting sustainability and creativity within the drinks industry. We’re delighted that with Booker we can make our delicious products more accessible, meeting the demand for unique spirits with a story to tell.”
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