Launching into the new gel segment of the toilet freshener category, Frish Stick will be hitting the shelves in UK grocers from 13 April and will be made available across impulse channels. Providing consumers with an alternative to traditional rim blocks, Frish Stick offers a unique and innovative stick applicator which is simple to use and hygienic, combating customer concerns about the cleanliness of having to touch their bowl to put in place their toilet freshener. Available in three vibrant varieties – Forest Walk, Rose Garden and Ocean Breeze – each stick contains six applications lasting up to six weeks with active foam and fresh fragrance released with every flush. The launch will be supported by a strong on and offline creative campaign centring on the ‘Give It Some Stick’ call to action.
Available in 6 x 40ml cases, Frish Stick has a recommended price point of £2.49 offering great value within this category.
Complementing the launch of the innovative Frish Stick, the Frish range of toilet cleaners will be relaunched from the end of April with an attractive new design and an expanded range of sizes and variants to suit all trade channels. Available in three fragrances, Pine Forest – Powerful Deep Clean, Rose Garden – Extra Thick Formula and Ocean Breeze – Odour Eliminator, the new look 500ml pack is price marked at a competitive 75p while the introduction of a new great value 1 litre size offers wider choice. A new look 2 litre Pine Forest bottle is also available for professional & janitorial use.
Frish liquid toilet cleaner is available in 12 x 1L packs, 6 x 500ml price marked & non price marked packs and 2L professional bottles.
Jo Halliday, Marketing Director of ThreeSixty BRANDS, comments: “Frish Stick is only the second product to market in the emerging gel category and offers consumers significant benefits in its own right – the simple syringe stick is easy to use and there is a great range of fragrances – and an attractive price point. With the hygiene concerns surrounding traditional rim block and cage-style products, this category looks set to experience substantial growth.
“The Frish brand itself is a well established household name with a strong history and has been revitalised with new packaging that looks great on the shelf and in the home. Introducing new fragrance variants and pack sizes means there is something available to suit all trade channels and, most importantly, their customers.”
For further information on ThreeSixty BRANDS please visit www.threesixtybrands.com or
Tel: 0845 634 4024