Britvic’s Fruit Shoot is adding sparkle to its festive line-up with new limited-edition flavour, Merrylicious. The no added sugar Festive Apple & Berry variant helps retailers capitalise on the growing kids’ soft drinks segment in a period when sales spike by +11%. Kids are at the heart of Christmas, except with soft drinks, say Britvic, who want to change this with a relevant twist as part of its biggest ever investment year for Fruit Shoot. Fruit Shoot Merrylicious will be supported by shopper activation, including POS.

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