Functional drinks brand VITHIT has secured further listings for its low-sugar, low-calorie vitamin drink within the wholesale category, adding to its rapidly growing portfolio. The functional drinks brand has secured listings with key wholesalers, including listings in all SPAR wholesalers in the UK & Northern Ireland.
VITHIT is working with specialist wholesalers AF Blakemore, CJ Lang and Appleby Westward, James Hall and health food focussed wholesalers Epicurium, who are paving the way for innovative, on the go products for health-conscious consumers.
VITHIT UK Sales Director Ryan Hacker comments: “We are excited to announce further listings within the wholesale channel, offering a functional, healthy drink in a range of six fruity flavours as an alternative to sugar-laden drinks. VITHIT is the leading vitamin enhanced functional drink in the UK by volume and value, leading the category with total market value growth of 64.2%[1], driven by increased distribution and increased rate of sale.”
As consumer demand increases for low calorie functional, healthy drinks – VITHIT has emerged as a frontrunner in the functional and soft drinks market and has secured €1 million funding to ramp up its expansion within the UK and its emerging markets including Belgium, UAE & Australia.
VITHIT offers a range of products, incorporating well-known flavours such as Mango and Passionfruit, alongside new, innovative flavour combinations including Dragonfruit and Yuzu to appeal to a wide range of consumers.
Each bottle of VITHIT is carefully formulated with vitamins, juice, water and tea, and packed to the brim with essential nutrients to help overall wellbeing. Available in a variety of flavours, every bottle contains at least seven vital vitamins for a healthy, nutritional drink. The VITHIT range is available at Sainsbury’s, W H Smith, Boots and Tesco with an RRP of £1.45 or alternatively on www.vithit.com.
[1] Based on Neilsen total market coverage 52 w/e 7.10.19
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