Quaker Oats has announced a new onpack promotion in partnership with Nuffield Health. The latest step in Quaker’s ‘I owe it to Oats’ campaign offers consumers a free Nuffield Health day pass with every pack and gives 70 shoppers the chance to instantly win a Health and Wellbeing package from Nuffield Health, worth £1,000, including gym membership for a year, Health MOT and a lifestyle health assessment. The promotion runs across the Quaker Oat So Simple range and is backed by heavyweight TV, digital and broadcast marketing support.
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