- Ginsters has partnered with Plymouth Argyle Football Club and the Argyle Community Trust to launch ‘Project 35’, aimed at reducing poverty in Plymouth.
- Ginsters has pledged to feed 100k local children as part of the scheme
- The long-term project will include a variety of community-based projects including free meals for local children, weekend hampers, football food appeals and community pastoral care
The UK’s number one savoury pastry brand1, Ginsters, has today announced a continuation of their longstanding partnership with Plymouth Argyle Football Club, partnering with them in the launch of Project 35 – a brand-new community initiative for Plymouth and the South West.
The partnership sees Ginsters remain as the club’s Principal Partner with the renowned pasty manufacturer opting to donate shirt sponsorship to the project, as well as committing operations and awareness support.
The social impact project, titled Project 35, is a landmark scheme between two west country powerhouses, with the aim of reducing poverty in Plymouth and the local areas – the ‘35’ symbolising the percentage of children in Plymouth reported to be living in poverty. 2 The scheme will aim to do this through a comprehensive campaign of fund-raising, awareness raising, social outreach, food donations, education, and charity support.[2]
Ginsters’ partnership in this project highlights the brand’s continued commitment to supporting the local community, and the nation’s ‘favourite pasty’ brand, who provide real and honest food to the UK are perfectly placed to provide 100,000 wholesome lunches to local school children throughout 2022/23.
The scheme will also see weekend hampers donated to local families, dedicated food appeals at Plymouth Argyle football matches throughout the season, alongside permanent food donation points being introduced at Home Park football ground, Plymouth. Project 35 will also support families most affected by poverty with all important educational and pastoral care.
Andrew Parkinson, Argyle Chief Executive Officer and Argyle Community Trust trustee, comments: “Firstly, I must express our gratitude to our partners at Ginsters for their incredible backing of Project 35 – the opportunity to effect change in our community would not be as great without their participation.
“Project 35 is a chance for us at Argyle to give back to Plymouth after decades of unwavering support – through good times and bad. The club deeply understands its position in the city, and we have a responsibility to represent our people.
“The figures on child poverty are stark, and times are tough for a lot of families. Ultimately, being able to be involved in football is a privilege – but the last few years have shown us that it is not the same without a shared passion in the stands.
“A strong Plymouth is a strong Argyle, and we are excited to play our part with Project 35.”
Argyle Head of Commercial Operations, James Greenacre, said: “This is the most exciting and ambitious front of shirt partnership I have been involved in at the club, and we cannot wait to bring it to life in the season ahead. Project 35 has the potential to have a huge impact on our local community, using the power of Argyle for social good.”
Sam Mitchell, Managing Director of Ginsters, comments: “It’s an absolute honour to be involved with such an important initiative in the local area and in partnership with the great Plymouth Argyle. The work they do for the Plymouth community is incredibly important and we’re excited to join forces to support the local community.
The statistics surrounding food poverty across Devon and Cornwall are shocking; and being the largest food manufacturer in the region, we believe it’s our duty to help tackle this situation in partnership with Plymouth Argyle. Project 35 is our long-term commitment to helping tackle these challenges.
Providing 100,000 Ginsters lunches to school children and providing shirt sponsorship are just a couple of ways we’re pledging our support”
For more information on Project 35, including how to get involved, visit the dedicated section of the Argyle Community website by clicking here.
1 IRI Infoscan 52 w/e Aug 21
2 Plymouth Government Website
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