Coca-Cola Enterprises Ltd (CCE) is launching an exciting new brand campaign for Fanta this April. The number one selling flavoured carbonate will encourage consumers and retailers alike to ‘Grab a taste of Friday’ with Fanta.
The campaign will unlock new head room and invigorate the flavoured sparkling soft drinks sector. By positioning Fanta as a signpost to the start of the weekend the campaign will tap into Mums’ and Teens’ Friday mindset and increase consumption opportunities, driving additional sales for retailers not just at the weekend but also encouraging associated repeat purchases through-out the week.
Fanta ‘Grab a taste of Friday’ will be launched across multiples and independents and will appear on 330ml cans, 330ml can multipacks, 2L PET and 500ml PET bottles with fun new on-pack creative and impactful messaging. The campaign will include a ‘Grab a Taste of Friday’ on-pack promotion across 330ml can multipacks and 2L bottles of Fanta, rewarding shoppers with special family offers including AMF Bowling, Burger King, Haven and Butlins holidays, and Merlin Theme Parks.