Leading Kerry Foods cake mix brand, Green’s, is expanding its existing portfolio with the launch of its exciting Indulgent Range; Chocolate Profiteroles, Tiramisu, Chocolate Fondant and Salted Caramel Dessert.
The indulgent range is aimed at baking fans that are looking for a convenient tasty home baking solution for an aspirational, easy to make dessert.
Launching next month, the dessert and home-baking range has an RSP of £2.29 and will be available across Asda stores nationwide (excluding Chocolate Fondant) and independent retailers. The full range is expected to roll out to other good supermarkets later in the year.
The Indulgent dessert kits are set to fill a demand in the market for affordable and easy to use luxury baking kits. Neil Murray, Green’s marketing manager, said: “42% of Brits bake at home every week,* which reflects the popularity of TV baking programmes across the country.
“We want to inspire people to get creative in the kitchen and take their passion for baking to the next level. The Indulgent range offers a wide variety of choice and empowers consumers to create a simple yet exciting dessert that delivers on quality and taste.”
To support the brands first foray into the ready to make luxury dessert sector, Green’s has also invested in print and online activity as well as an intensive social media campaign.
Green’s is the brand leader for children’s cake mixes and has been making cakes for well over 100 years.
Green’s is a registered brand of Kerry Foods Ltd.
Green’s Indulgent cake kits
* Figures from Harris Interactive, which polled 2,000 shoppers on behalf of The Grocer (17.4.15). www.thegrocer.co.uk/reports
- Indulgent Chocolate Fondant (310g per pack, 4 individual servings)
- Indulgent Chocolate Profiteroles (272g per pack, 16 individual pieces)
- Indulgent Tiramisu (189g per pack, 6 generous servings)
- Indulgent Salted Caramel Dessert (247g, 4 individual servings)
Green’s Twitter page @GreensCakeMixes