Grenade® – renowned for its popular Carb Killa® range – is exploding into the world of energy drinks with the launch of its brand-new product, Grenade Energy®[i].
Perfect for consumers looking to give themselves an extra boost whilst reducing their sugar intake, Grenade® Energy®, is the first of its kind from the leading sports nutrition brand, as it enters this competitive category.
Grenade® has listened to the news stories from recent years which have highlighted the health risks that consumers could be faced with if they consume energy boosting drinks[1], leading consumers to search for healthier alternatives. Using all-natural caffeine and zero sugar, Grenade® Energy® caters to this need, packing the same punch as two espressos, added electrolytes for hydration (including magnesium), with a thrown in boost of B vitamins to aid recovery and added BCAAs – plus no artificial preservatives or colours.
Complete with a refreshing carbonated fruity flavour, it is the ultimate grab-and-go guilt-free boost for those gym fanatics, on-the-go parents and busy workers looking for a quick fix or a little motivation.
CEO and co-founder, Alan Barratt, comments: “We’re pumped to take the energy world by storm with our new product. There is no doubt that the sports and energy drinks sector is a large and dominating market – but in true Grenade® style, we’re offering something different to market, whilst immersing our brand into the category.
“Our brand-new flavour-packed Energy drink will give consumers the ultimate energy fix that comes at no cost to their healthy and active lifestyle. Watch this space.”
Grenade® Energy® will be exclusive to purchase from grenade.com and Amazon from the 28th November 2019. It will also be available for consumers to purchase in Holland and Barrett, Budgens and Londis stores from 2nd December 2019, as well as available to purchase wholesale from Booker Retail Partners, Muscle Finesse and Tropicana.
RRP: £1.99 (per 330ml can)
[1] CNN Health – May 2019
[i] Cannot be sold to anyone under the age of 18
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