The UKs leading confectionery wholesaler and distributor Hancocks has revealed their must-stocks for this Easter.
Retailers are being encouraged to stock up on best-selling lines and offer a wide variety of themed treats for the season.
In order to maximise sales, preparation is key for retailers. Plan and stock early in order to stand out from competitors and appeal to savvy customers.
This Easter retailers have the opportunity to benefit from the longer season, with an additional three weeks of sales opportunities, so should expect an increase in units sold.
In order to pull attention in stores, seasonal impulse-buy treats should be placed near the tills to boost unplanned purchases and customers should be provided easy navigation to the Easter displays.
Seasonal ranges from Bonds perform well every year, with the Chick n Mix Candy Cup the top performing Hancocks line last Easter.
Another best seller from the brand is their Pun Boxes, combining eye-catching packaging and a cheeky pun with delicious treats. The Hearts & Kisses and Love You More Than Pizza are particularly popular among customers.
Share bags are also a great way to offer non-chocolate gifting options for customers. Bonds Ducking Marshmallow Bag and Bunny Faces Bag are budget-friendly options, both with brand new designs for this year.
Hancocks’s Candy Realms also offers top-selling gifting options for Easter, including their Jelly Bean Carrot, Jelly Bean Bunny Tube and Spring Mallows.
Among Hancocks’s new launches for Easter 2025 are the PEZ Easter characters and Candy Realms Spring Jelly Pops.
Kathryn Hague, Head of Marketing at Hancocks said: “Seasonal sales periods are essential for retailers, and keeping customers happy is important to boosting sales.
“Retailers can encourage repeat custom and bigger sales by stocking a wide variety of products, merchandising seasonal treats clearly and offering great value gifting options.
“Looking back at some of our best-sellers from Easter 2024 is a great way to predict sales trends for this year, and there are just some brands and products which we know customers always respond to.
“We pride ourselves on offering great quality, innovative products from brands like Bonds and Candy Realms which are well-loved by customers of all ages.
“Easter is slightly later this year, so retailers have an extra three weeks on their usual Easter sales period – make sure to prepare in advance for this and expect more units to be sold.”
Hancocks is the UK’s leading confectionery wholesaler with 14 nationwide cash and carry stores and an online channel www.hancocks.co.uk. Customers can shop online 24/7 with delivery to the door or click and collect options.
Hancocks is the one stop shop for confectionery wholesale for over 25,000 independent retailers and is part of the World of Sweets group.
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