Coca-Cola European Partners (CCEP) is gearing up to spread some festive cheer, as it reveals its Christmas 2017 campaign, which includes the return of the iconic Coca-Cola Christmas Truck Tour, ‘Holidays Are Coming’ TV advert, limited edition Christmas packs, and sponsorship of Capital FM’s Jingle Bell Ball.
With over 95% of households enjoying soft drinks during the festive period, Coca-Cola is looking to encourage consumers to get into the Christmas spirit with the launch of limited edition festive packs. The packs will include the iconic image of the Sundblom Father Christmas enjoying a bottle of Coca-Cola. Rolling out from the middle of November, the graphics will feature on Coca-Cola Zero Sugar, Coca-Cola Classic and Diet Coke and across 330ml cans, 500ml PET bottles, 1.25lt and 1.75lt bottles as well as the wrapping on multipacks.
In addition to this and to support the increase in at-home dining with friends and family during the festive season, a new 4x250ml glass bottle multipack with Christmas snowflake graphics will also be available in selected customers.
The new packs will be supported by the return of the much anticipated ‘Holidays Are Coming’ advert which airs from the middle of November. The Coca-Cola Christmas Truck will then begin touring Great Britain, visiting 53 locations nationwide, helping to support retailers by building consumer excitement around the festive season throughout November and December. Every truck stop will also include recycling bins fitted with sound chips that are activated when someone recycles a can or bottle, a follow up to Coca-Cola’s recent ‘Love Story’ recycling advert, part of Coca-Cola’s biggest ever communications campaign on recycling to encourage more people to recycle in Great Britain.