Hooch’s “Movie on Us” campaign is back, bigger and better than ever. With more movies up for redemption, the on-pack offer runs on more Hooch SKUs, including 440ml cans and 70cl and 500ml bottles. Last year’s campaign brought a +22% sales boost, which Global Brands attribute to the target consumer watching up to 33 hours of video content per week. Hooch expect this year’s “Movie On Us” campaign to deliver even better results. A movie marketing campaign will run throughout autumn, to support the promotion and reach over 12 million consumers.