Diamond White premium, triple-filtered cider is being launched in a limited release 24 cans for the price of 22 promotional pack. The new pack design is based on the recently rebranded packaging design that features bold blue colourways and gold accents. The introduction of the promotional 6x4x500ml can pack offers retailers even better margin opportunities, building on Diamond White’s current positioning as the best POR canned cider within its category. The promotional price offers retailers exceptional value (the best value for this pack ever in fact!) and will create an immediate sales boost within the category.

Glenn King, Sales Director at Brookfield Drinks commented “we have seen a great sales performance of Diamond White cider throughout 2019 which we are looking to develop and increase during 2020. Diamond White cider is a brand that offers independent retailers a point of difference and competitive advantage over the mult grocers and national chain stores. The high POR and rates of sale Diamond White achieves mean it’s an important addition to the BWS of independent retailers. We are seeing more consumers switching to higher abv, premium products. Diamond White is a great lower alcohol alternative to wine, and we see drinkers switch out of the wine category into products such as this.”

Diamond White cider is an iconic brand that appeals to current consumer trends. Crafted from the juice of medium sweet dessert apples, Diamond White is a medium-sweet clear cider that is suitable for vegans and is gluten free. The clarity of the liquid is a result of the triple-filtration process, designed to remove impurities and create a crisper, cleaner and more refined finish. Possessing a lower calorie and alcohol content than many other alcoholic beverages, Diamond White cider revolutionised the cider category when it was launched as a lower alcohol alternative to wine and has been enjoyed by a loyal consumer base ever since. Diamond White cider is a champion of the independent trade that actively supports independent and convenience retailers.

To stock or for General Enquiries Contact:
Phone: 01234 783034

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