Imperial Tobacco has announced the launch of two new formats and a limited-edition design for its Lambert & Butler Roll Your Own (RYO) range to celebrate one year in the market. Launching exclusively into the independent channel, the limited-edition packs are available to buy now in both 30g and 50g formats with MRRPs of just £12.80 and £21.00 respectively. Launching in an eye-catching branded trade outer that celebrates the milestone, both of the new limited-edition packs will benefit from an improved freshness seal, to help keep the product fresh for longer. Furthermore, with research showing 82% of RYO consumers use tips, the 30g will also offer even greater value for money with the addition of 60 filter tips and 60 high quality papers, while the 50g will include 100 papers.

 

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