The Single Use Vapes ban represents one of the biggest shake ups that the UK vape market has ever seen as it removes from sale the most popular vape product used by smokers to switch from cigarettes.
The industry has had a lot of notice about this new regulation and the Department for Environment, Food and Rural Affairs (Defra) has been very clear about the impact this will have and the penalties for failing to comply.
“Their plain English guide for the retail sector, which is equally useful for anyone operating in the vape industry, is particularly useful as a reference tool for anyone who wants to know exactly what the ban entails and how to navigate it, comments John Dunne, Director General, UK Vaping Industry Association (UKVIA).
“For those who have not already seen it, I would recommend that they take time to check it out. It can be found here: gov.uk/guidance/single-use-vapes-ban
“From attending vape events at home and abroad and from speaking to our members, it is clear that a lot of work has been done to ensure a smooth transition from single-use to rechargeable devices but there are still bound to be teething problems as the industry, the trade sector and consumers get used to it.”
The industry has been quick in producing new products which comply with the new regulations, and which are just as easy to use as the disposable devices they replace so as to minimise the impact on the consumer. “We all know that reduced risk products, as their name suggests, are considerably less harmful than smoking – in the case of vapes the risk of harm is 95% lower than the risk of smoking. However, this message is not getting through to many of the UK’s six million smokers and action need to be taken to redress this misperception,” adds Dunne.
“More than half of smokers wrongly believe that vaping is at least as harmful as smoking and possibly even more so, a worrying trend that has been increasing year-on-year.
“The UKVIA will continue working hard on behalf of our members to address this issue and we will, of course, be monitoring the effects of the new single use vapes ban.”
Andrew Malm, UK Market Manager for Imperial Brands, comments: “One significant development is the rise of pod-based systems as an alternative to disposable vapes, which has been motivated by the disposable vape ban which came into force on 1 June. These pod-based systems, such as the blu bar kit, offer innovative features like sleek rechargeable devices paired with replaceable pods that deliver up to 1,000 puffs of intense flavour. This technological shift addresses consumer demand for convenience and sustainability while ensuring a high-quality vaping experience.”
The blu bar kit also incorporates flavour tech mesh coil technology, which is designed to intensify flavour delivery with every puff. These systems are not only user-friendly but also compliant with upcoming regulations, making them an ideal choice for wholesalers looking to future-proof their product offerings.
Fruity flavours dominate the vaping market, attracting both disposable and pod-based vape users. These flavours accounted for 65% of the pod systems market at the end of 2024, a notable increase from 41% the previous year (Nielsen). Customer preference data also reveals that two-thirds of UK adult vapers favour fruit-based varieties, with top choices including Blueberry Ice, Kiwi Passionfruit, and Lemon Lime (VapeHub).
In response to this consumer demand, Imperial Brands has recently expanded its blu pod range to offer even more, intensely flavoured pods for use with its blu bar kit. Wholesalers can now offer retailers up to 15 blu pod flavours to buy and try in their stores, such as Berry Mix, Banana Ice, and Triple Melon. Providing wholesalers with a broad portfolio to meet demand, these options are a must-stock for retailers as they not only cater to existing pod users but also to disposable users transitioning to pod-based systems post-ban. With flavour preferences continuing to shape consumer decisions, stocking a diverse range of fruity options is key to maintaining strong sales.
Research has shown that compliance-focused pod systems, such as the blu bar kit, are becoming the preferred choice for 75% of adult vapers who intended to transition from disposables (ITUK). With the disposable ban now in place, this shift has already been reflected in market data, with pod-based systems experiencing 161% growth since early 2024 (ITUK).
Apart from regulatory changes, the importance of product flavour remains a pivotal trend. Fruity options dominate consumer demand, and wholesalers should prioritise these flavours in their product ranges. Additionally, compliant vapes with enhanced technology, such as refillable pods and rechargeable features, provide the convenience and quality that customers now expect.
Imperial’s most recent launch is an exciting range of new flavours for the blu pod line.
These pods are compatible with the rechargeable blu bar and other rechargeable blu devices which are due to launch later this year. Available in packs of 2, blu replaceable pods offer customers up to 2,000 puffs of intense flavours – 15 in total – including 11 new additions, such as Strawberry Ice, Kiwi Passionfruit, Mint, Triple Melon and more. In addition, blu bar kits, which include a rechargeable blu bar vape and flavoured pod, are now available in five fruity flavours – including new Watermelon Ice, Blueberry Ice and Blueberry Sour Razz.
Imperial will be further enhancing its rechargeable blu device range in the coming months.
Complementing the successful blu bar kit and blu pod offering, the all-new blu box kit caters for the 25% of disposable vape customers (EPOS) who show a preference for a box format. Blu box kit is a great choice for wholesalers and retailers to stock, particularly those with female customers in their 20s who prefer discreet devices which fit within the palm of their hand.
The blu box kit also offers compatibility with the wide range of blu pod flavour options, further helping customers as they transition to alternative next generation vape products post-disposable ban.
“With the disposable vape ban now in place, wholesalers must be offering compliant alternatives such as pod-based systems to their retail customers as it is illegal to sell disposable devices,” advises Malm.
“Include a variety of flavours, particularly fruity ones, which dominate consumer preference.
“Gain in-depth knowledge of category trends, vaping terminology, and emerging products to better support retail customers. In terms of the disposable vape ban, Imperial Brands is committed to proactively supporting wholesalers with our short guide, which covers what is banned and what is compliant post-ban. A video for wholesalers to use for the display screens in depots, promoting blu and reminding retailers of the disposable ban is also available. Interested wholesalers can request these materials from their Imperial Brands sales representative.
“Offer bespoke advice and guidance to help them stock the right products and meet customer demand.”
Prianka Jhingan, Head of Marketing at Scandinavian Tobacco Group UK, comments: “Nicotine pouch sales are too big now to avoid and our latest data shows the category is worth just over £140m in annual retail sales and this figure doesn’t include sales taking place online. This reflects year on year growth of 77% in volume terms, offering clear evidence to its growing popularity and consumer demand. With overall traditional tobacco sales in decline and the impact of the legislation on the vape category, this is likely to mean many consumers will be looking for alternative next gen products, so nicotine pouches like our own XQS are likely to see a further surge in sales as they offer consumers a very credible and attractive alternative due to their exciting flavours, discreet nature and ease of use.”
Supermarkets currently have the biggest share, although sales in the convenience channel are rising fast. When it comes to smoking cessation, the UK can look to Sweden, where XQS originates from, as a country where next gen nicotine has enjoyed great success, so pouches can play a similar role in the UK.
In general nicotine pouches tend to be consumed by a mix of customers. Almost certainly the largest group will be transitioning smokers who are moving away from tobacco and into the next gen nicotine category. But there are also other groups who are enjoying nicotine pouches too, whether they be young urban professionals, trend setters or more socially conscious young adults.
“For XQS, we believe our sweet spot is targeting those young urban professionals and trend setters who are existing pouch users and value taste, quality and are willing to try new innovative brands,” adds Jhingan. “We know nicotine pouches users are motivated by flavour more than anything, which is one of the reasons we feel so confident in the future for our XQS brand, which we launched a year ago.”
The predominant flavour in the category is definitely mint but fruity flavours are proving increasingly popular with consumers. This year five new XQS skus have launched, all of which meet the current growing trend for fruity flavours. In January Black Cherry and Citrus Cooling flavours were introduced and more recently, Raspberry Blackcurrant, Strawberry Kiwi and Berrynana Twist were added which now take the number of skus in the portfolio to eight.
Just one year from launch XQS has got off to a flying start and is already the sixth biggest selling brand overall and the fifth biggest in the convenience channel, with well over a million cans now in market (IRI). Philip Morris Limited (PML), the UK and Ireland affiliate of Philip Morris International (PMI), has announced the expansion of its VEEV ONE flavour range with the launch of two new flavours, Sour Apple and Cherry.
VEEV ONE Cherry offers intense cherry aroma notes in a refreshing vaping experience whilst VEEV ONE Sour Apple offers a mix of sour green apple aromas in a refreshing vaping experience. The full VEEV ONE pod portfolio has now expanded to 14 flavours.
As the latest innovation in PMI’s VEEV E-Vapour range, VEEV ONE features advanced heating technology and premium e-liquids made from high-quality nicotine and food-grade flavourings, ensuring a consistent taste experience. While not risk-free and containing nicotine, which is addictive, VEEV ONE emits on average 99% less harmful chemicals compared to cigarettes.
Differentiating itself from traditional devices, VEEV ONE utilises a Compact Ceramic heating technology that delivers consistent taste. It also has a low-level e-liquid detection system, designed to keep flavour alive by preventing burnt taste. With no refilling or cleaning required, a rechargeable battery, and up to 1000 puffs per 2ml pod, VEEV ONE offers legal age nicotine users a hassle-free, reliable, and long-lasting vaping experience.
In accordance with PMI’s strict marketing practices, VEEV ONE’s packaging, device, and flavours are designed for adult smokers, avoiding elements that may have particular appeal to unintended audiences. Finished in polished aluminium and featuring sophisticated product design, VEEV ONE embodies PMI’s commitment to offering adult smokers a better choice.
VEEV ONE is part of PMI’s expanding portfolio of smoke-free products available in the UK, including the world’s leading tobacco heating device IQOS ILUMA and the world’s number one nicotine pouch brand, ZYN.
Republic Technologies (UK) Ltd is creating a point of difference in the UK vaping market with its new ‘Smarter’ product range.
In a category-boosting first to market, the Smarter range incorporates new technology (patent pending) featuring the UK’s first vaping range with a no mesh coil pod system, the ideal solution for retailers ahead of the forthcoming legislation.
The Smarter range comprises two competitively priced products: the compact Smarter Mini (RRP £9.99, 120g) which provides up to 800 puffs per replaceable pod, and the long-lasting Smarter 6K (RRP £12.99, 103g) which enables users to enjoy up to 6,000 puffs per refill, with a 2ml + 10ml rechargeable tank.
Both products conform to changes in the UK legislation covering disposable vapes, with the Smarter Mini incorporating a replaceable, longer-lasting ceramic coil (as opposed to a mesh coil) which sits outside the pod.
Designed to appeal to disposable vape or traditional pod system users, the rechargeable Smarter range incorporates the 12 most popular vaping flavours, as conducted by consumer research, including ‘Strawberry Ice’ and ‘Cool Mint’.
Gavin Anderson, Sales and Marketing Director at Republic Technologies (UK) Ltd, comments: “The Smarter products are just that, breaking new ground with their use of smart, innovative technology. Featuring a sleek design and packaging which we’re confident will appeal to those consumers looking for the best quality, cost effective vaping experience.
“Users will be able to switch pods with little or no residue and the eco-friendly, rechargeable devices will also reduce wastage.”
The Smarter products are backed by an extensive range of PoS to drive in-store visibility and awareness, including display units, wobblers, tent cards, flyers and posters.
Tomas Hammargren, Chief Risk Reduction Officer at KLAR bioceramic nicotine pouches comments: “We’re seeing a growing recognition of reduced-risk products as safer alternatives to traditional cigarettes.
While vaping was originally deemed as a harm-reduction tool, research has shown the dangers of vaping underscoring both the need for safer nicotine alternatives and the importance of deeper research on all nicotine formats.
“Nicotine pouches, like KLAR, offer users a smokeless, vapour-free alternative that can help reduce exposure to potential respiratory and cardiovascular harm. Providing a range of safer options is key to supporting individuals in making informed choices about their health.”
Sweden’s smoking rate has now dropped below 5%, making it effectively smoke-free – a milestone far below the EU average of 20-24%. This has been achieved through a harm reduction model that gives smokers access to less harmful alternatives. It might come as no surprise then to see that Sweden has recorded a 40% lower rate of death of all tobacco-related diseases compared to the EU average.
“The sector is innovating rapidly. At KLAR, for example, we use a patented bioceramic technology in our nicotine pouches, which uses a calcium-compound granulate to deliver a more impactful nicotine ‘kick’ with less nicotine uptake overall,” adds Hammargren. “The nicotine pouch releases nicotine without smoke, vapour, or combustion. This not only reduces exposure to potential respiratory and cardiovascular harm but also offers a discreet, convenient experience for adult users.”
The global nicotine pouch market has been growing significantly, reaching an estimated $2.77 billion in 2023, with forecasts projecting it to reach $23 billion by 2030.
For reduced risk products in particular, the market is growing, and the urgency is essential. KLAR’s recent survey found that 73% of smokers and vapers plan to quit this year. With the UK’s vape ban, there needs to be harm reduction options for people, or we risk nicotine users turning back to cigarettes. Nicotine pouches, in particular, are playing an increasingly important role by offering a smoke-free, vapour-free alternative that supports smoking cessation efforts.
“There’s no doubt that flavour is a key factor for adult consumers switching from cigarettes – but how that’s being handled across the category is where we draw the line. Unfortunately, there is a problem with some of the big players on the market appealing directly to young people through punchy flavours and dangerously high nicotine strengths. We strongly believe that’s not the way forward,” says Hammargren.
“We’ve taken a deliberate, responsible approach at KLAR, our flavour range currently focuses on mint and citrus. These are proven to appeal to adult smokers without mimicking sweetshop-style flavours that risk drawing in underage users. Responsible flavour innovation is key to maintaining trust in reduced-risk categories, and for us, that means supporting adult choice while actively avoiding anything that could appeal to children or teens.”
KLAR’s best-selling products are Mint 6mg and Mint 9mg – the flavour profile it has developed has been perfectly suited for the largest flavour segment in the market.
KLAR was recently crowned Sweden’s favourite nicotine pouch in a blind taste test. The study revealed that 62% of users preferred KLAR, with its smooth texture, fresh flavours, and enhanced aftertaste setting it apart.
“Focus on responsible innovation, regulatory compliance, and genuine harm reduction. If all players in the category don’t keep up with responsibility and regulations, we risk leaving nicotine users without safer choices and undoing progress in reducing smoking rates,” advises Hammargren.
“Prioritise brands that champion harm reduction, product quality, and responsible marketing. Ensure staff are trained to educate consumers about the differences between products and why reduced-risk alternatives like nicotine pouches matter. Positioning these products responsibly builds trust and drives sales.”
“Reduced-risk products are now widely recognised as a safer option than traditional cigarettes. The NHS and Public Health England recognise that vaping is less harmful than smoking. That shift in perception is helping more adult smokers move away from cigarettes and into the vaping category,” comments an Aquavape spokesperson.
“Retailers must take advantage of this change by highlighting compliant vape options as part of the transition away from cigarettes. Since the disposable ban, consumers continue to seek advice and reassurance, especially those who may not have found their alternative to disposables.”
Pod kits, 2ml+refill devices and nicotine pouches continue to meet the needs of those seeking a smoke-free future and are great alternatives for disposable customers who haven’t tried.
Aquavape’s sales data shows that there has been a steady rise in compliant high-puff devices.
Devices like the Lost Mary BM6000, IVG Pro 12, and SKE Crystal CL6000 are leading the way, using a 2ml + refill format that typically features a 2ml pod and refill tank.
Multi-pod devices like the IVG 2400, Elf Bar 4in1, and SKE 4in1 are also driving innovation, giving customers four pod options in a single device, appealing to those looking for flavour flexibility.
Recent data confirms these high-puff formats are gaining traction, with value growth of 99% across 52 weeks and now making up around 24% of UK retail sales.
New innovations will continue to focus on formats that mimic the convenience of disposables but stay within legal limits.
Vaping remains the leading smoking cessation tool used by smokers in the UK.
They are often more effective than any other method.
Many smokers turned to disposables as a smoking cessation aid due to its similar throat hit, nicotine satisfaction, and smooth inhalation.
Since the ban on disposables, many smokers have experienced uncertainty about their next option. However, like-for-like disposable alternatives such as Elf Bar 600 Pod Kit, Lost Mary BM600 Pod Kit and SKE 600 Pro are all prefilled pod kits designed to mimic their disposable counterparts with similar packaging, familiar flavours, and convenient, easy-to-use design.
As the category is evolving and expanding into the likes of nicotine pouches, more smokers are expected to enter the market with the aim of a smoke-free future.
Fruit flavours continue to lead the vape market, with bold profiles like Pineapple Ice and Blueberry Sour Raspberry driving strong consumer demand. These vibrant flavours have seen rapid growth, particularly in high-puff formats where fruity and menthol combinations remain the most popular.
As the market develops, demand for bolder blends and more unique flavour combinations is set to grow throughout 2025.
High-puff devices have now taken over the sales share once held by disposables. Over 52 weeks, disposables have declined by 33%, while high-puff devices have increased by 19% in UK retail sales share.
Pods and e-liquids have also shown recent growth, with pods rising 3% and e-liquids growing 2% over 52 weeks as well (UK retail sales value share).
There is rising interest in nicotine pouches, which have grown by 90% in volume in just 12 months. They are smoke-free and discreet, appealing to consumers looking for alternatives without vapour.
More consumers are switching to big-puff formats as an alternative, following the disposable ban. Previous Lumina Intelligence data predicted this shift, with 30% of consumers stating they would switch once the ban came into effect (Vape Consumer Monitor Report by Lumina Intelligence 2025).
This movement is also being driven by demand for like-for-like experiences which offer familiar flavours, the same compact design, and easy-to-use formats.
Angelo Yang, Associate General Manager, UK, ELFBAR, comments: “Vaping is widely recognised as a significantly less harmful alternative to smoking by credible health organisations, charities and independent experts. This view is supported by the likes of the UK’s Office for Health Improvement and Disparities, the NHS, the Royal College of Physicians, Action on Smoking and Health (ASH) and Cancer Research UK.
“While most harmful chemicals in cigarettes are absent in vapes, it must be acknowledged that vaping is not entirely risk-free, contains nicotine that is addictive and is solely intended for adults seeking support in moving away from tobacco as part of their quit journey. As such, fostering education and awareness about vaping is pivotal in empowering adult smokers to make the transition based on an informed choice.”
Nearly three million people in Britain successfully quit smoking using vapes over the past five years, according to ASH. Yet misperceptions about vaping remain widespread. The NHS, ASH and a UCL study all identify that many people, including smokers, still wrongly believe vaping is as or more harmful than smoking. Similarly, a recent ELFBAR survey found that 42% of current UK smokers mistakenly hold this view – a misperception that risks slowing progress towards the UK’s smokefree ambition.
Fruit remains the most popular flavour profile among adult smokers and ex-smokers, as evidenced by the Action on Smoking and Health 2024 adult vaping survey. A recent ELFBAR study of over 6,000 UK adults reinforces this, with two-thirds (68%) of vapers saying that a wide flavour variety helps them reduce their smoking or stay off tobacco, with almost half (48%) using fruit or other sweet flavours.
Among the best-selling ELFBAR flavours are Watermelon, Cherry, and Blueberry, and for LOST MARY, top performers include Pineapple Ice, Strawberry Ice, and Blueberry Sour Raspberry.
ELFBAR and LOST MARY also offer a wide range of nicotine salts for use in any open pod system.
ELFLIQ and MARYLIQ give access to the same e-liquid flavours found in ELFBAR and LOST MARY vapes, enabling retailers to meet the needs of customers who prefer open pod devices.
While single-use vapes remain the dominant product category, Circana data shows a gradual decline in sales across all brands. A recent study from University College London also confirms that usage of single-use vapes is falling ahead of the ban in June. At the same time, demand is shifting towards reusable formats – particularly prefilled pod kits and high puff count devices – signalling where future sales opportunities lie.
To support wholesalers during this transition and help retailers maintain sales and footfall, ELFBAR and LOST MARY continue to grow their ranges of reusable options, offering prefilled pod kits and open pod systems. The prefilled pod kits, which include high puff count devices, are complemented by a wide variety of replaceable pod flavours. There’s also the option to stock the brands’ nicotine salt ranges, ELFLIQ and MARYLIQ, which provide the same popular e-liquid flavours found in ELFBAR and LOST MARY vapes so retailers can serve customers using open pod systems.
The ELFBAR 600 and LOST MARY BM600 are flagship devices that have led the category since launch, with consistently high sales and loyalty among adult smokers and ex-smokers.
In the high puff count category, the LOST MARY BM6000 has quickly become a top-performing product. It continues to lead in its segment, driving repeat purchases and offering strong returns for retailers. All three products are available in reusable formats that meet post-ban regulations. The ELFBAR 600 Prefilled Pod Kit replaces the original ELFBAR 600, while the LOST MARY BM600 Prefilled Pod Kit succeeds the BM600. The new versions are rechargeable, use replaceable prefilled pods and capture the convenience and flavour experience that made their predecessors so popular with adult smokers and ex-smokers – giving retailers like-for-like successors. The LOST MARY BM6000, already a reusable device, has also been updated to meet the new rules – ensuring retailers can access the products for business continuity following the single-use vapes ban.
EDGE has conducted regular research with Vypr to understand how disposable users’ shopping behaviour will change after the disposables ban. Each time the question is asked, it’s clear 10ml vape liquid will be the big winner after the ban, with a minimum of 30% of disposable users planning to switch to 10ml products. Pods are a strong 2nd with 16% of disposable users planning to switch to pods. There is still some uncertainly among disposable consumers with 17% saying they don’t know what they will do after the ban, 13% say they will return to smoking and 7% will look for illegal disposable products. It will be important for retailers to be vigilant to the latter consumer.
Nic Salts 10ml sales are growing in popularity, as they are “disposables in a bottle” and give consumers that bold flavour experience from disposables.
Disposable flavours are more commonly fruity, and Ice variants are popular. A flavour which has commonly been popular among all brands, is Watermelon Ice. EDGE wanted to compare its flavours vs the top brands, so it conducted a blind taste test with Wirral Sensory Services to see if vapers who love Watermelon vape flavours preferred EDGE. The test found vapers preferred the EDGE flavour.
“Importantly, consumers care most about flavour quality (Vypr), which is why EDGE is the perfect brand for consumers to try,” an Stuart Vaughan, Head of Sales – Branded Retail UK at EDGE comments. “EDGE manufactures its own flavours in Manchester, and we believe we’re the only UK brand to do this. We know exactly what’s in them and that’s why our flavours win every blind consumer taste test we’ve ever done. Vapers prefer EDGE flavour, more than brands like ELF, ELUX, SKE and many others.
EDGE Very Menthol in 6mg, 12mg and 18mg have been best sellers since EDGE became the No.1 brand in Traditional Retail in 2021 (Mults and Convenience), and they continue to be in 2025.
Before disposables, 10ml mostly used freebase. Freebase has classic flavours like Menthol, Tobacco and Blackcurrant and gives a strong throat hit like smoking. Consumers still love freebase – it’s the backbone of UK 10ml sales with 67% share of units and is still growing (+2%) (Nielsen IQ 12 w/e 25th Jan vs Previous). It’s become difficult for consumers to find a strong range of freebase 10ml in c-stores, so consumers are shopping online (EDGE online sales +36% year-on-year). EDGE Core 10ml – freebase E-liquids continue to drive EDGE to be No.1 in Convenience (Nielsen IQ 12we 25th Jan).
EDGE LIQ 10ml Nic Salts are 15 bold flavours launched in April 2025 providing consumers with the very best flavours inspired by disposables. EDGE is unique in making all its own flavours, providing UK flavours you can trust. The EDGE Watermelon Ice was rated “best flavour”.
EDGE Hybrid-X is the ultimate device for pre-filled and re-fillable pods. Offering peak convenience, consumers can switch between re-fillable and pre-filled pods giving consumers complete flexibility. The device has a fast charge 1200mAh battery and is packing the best device technology into an accessible price for consumers.
Compatible with the EDGE Hybrid X, EDGE Hybrid X Pods are brimming with innovation to keep vape juice fresh forever.
All ranges are compatible with the new EDGE Display Cube. The Cube has a footprint of an A5 pad and is stackable, so is an ideal countertop display giving retailers complete flexibility and efficient use of space. NO SAINT, a groundbreaking new vaping brand and technology platform dedicated to redefining vaping experiences, has launched as a sophisticated, safer alternative that prioritises quality, innovation, and responsibility.
Built with cutting-edge technology and premium ingredients, NO SAINT’s vaporiser can last up to two years and eliminates hazardous flavours and harmful chemicals found in many existing brands. This offers adults a safer, more refined vaping experience, with zero heavy metals and relentlessly tested formulations and emissions. The brand is also committed to transparency, publishing all its chemical analysis and emissions data that ensures the safest way to vape.
With a mission to help individuals develop a healthier relationship with nicotine and vaping, NO SAINT is an adult-focused brand raising the bar for the industry by offering a sophisticated and safer alternative with good taste, including a 1.8% pod and a nicotine-free version.
As part of its commitment to responsibility, the brand requires ID for purchase and has implemented proprietary technologies that can be rolled out if required to assess and manage the risk of underage use, ensuring that its products remain strictly for adult consumers. By addressing key concerns raised in the Tobacco & Vaping Bill, NO SAINT is leading the charge for a more transparent and accountable vaping landscape, using highly sophisticated technology to dynamically respond and shut down devices should it detect underage users.
Encouraging adults to ditch the candy flavours and find a new, grown-up way to vape responsibly, NO SAINT’s menu-worthy flavours are made with real ingredients.
“We saw a big gap in the market for a responsible and premium vaping experience, so we set out to create a product that prioritises quality, refinement, and safety,” said NO SAINT Founder Mladen Barbaric.
“NO SAINT offers a grown-up approach to vaping, delivering superior taste, cleaner emissions, and an overall more responsible alternative to traditional smoking, bringing some much-needed taste to the game.” Global vape brand SKE, currently the leading seller of single use products in the UK, has unveiled its new product line-up to dominate the market once the disposables ban comes into force.
In the first major product launch event to mark the new era of vaping in the UK, SKE unveiled its new fully rechargeable SKE BAR to retailers, distributors, buyers and the media during the Vaper Expo weekend in May.
The SKE BAR is a pre-filled pod system which retains the same design and flavour-profile of the company’s popular disposables products, the SKE Crystal Bar, and is one of eight new products launched at Birmingham’s Park Regis hotel as the brand seeks to maintain its position as the UK market leader amongst distributors, retailers and consumers.
The SKE 600 PRO contains magnetically-secured pods, a one-piece PCTG body, anti-leak technology, 400mAh hour battery and fast-charging USB-C port.
SKE’s UK Regional Director Chris Dong said: “Over the past three years, we have focused on doing business honestly and responsibly, gained strong support from customers across the UK and listed our products in big key accounts including Tesco, Sainsbury’s, ASDA, Morrisons, One Stop and many more.
“SKE is now in over 30,000 stores across the UK but we are proud of more than just numbers and have made sustainability and social responsibility a big part of what we do. We have cut down on disposable plastic in our packaging by over 50%.
“We firmly believe that the regulatory changes within the UK represent an opportunity for innovation and change. As we launch our new brand look, SKE will keep leading the way — focusing on quality, ethics and providing the products our customers really need.
“This is a defining and significant moment for SKE as we introduce a more diverse product lineup which includes refillable pod systems, open systems with replaceable tanks and vapour-free products, catering for all retail formats and to a wide range of consumers, from entry-level to premium product lines.”
To complement this strategic innovation, SKE has updated its brand identity, including a refreshed logo design, visual elements and packaging to mark the brandowner’s product range for the new post-disposables era.
Upcoming devices in the new line-up will include a two-pod SKE CL2000 with transparent casing; the compact 8,000-puff SKE Airy 8000; the SKE PULX Air – an entry level open system; the SKE PULX open system which features a 2.21 inch touchscreen display, smartphone Bluetooth pairing and puff tracker; the SKE Edge X with triple-layer leak-proof technology and the SKE Airknows, which features ceramic air heating without vapour production.
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